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Odoo + WhatsApp Integration

Connect Odoo with WhatsApp Business API

Connect your Odoo CRM, Sales and customer workflows with WhatsApp Business API to automate conversations, lead follow-ups, quotations, notifications, support and more.

Official WhatsApp Business API Odoo CRM Automation Custom Workflows API & Webhook Integration
● Integration Active
ADVANZALA
CRM Leads
WhatsApp
Sales
Automation
Analytics
Odoo CRM + WhatsApp LIVE
RS
Rahul Sharma New CRM Opportunity
WhatsApp
AM
Anita Mehta Quotation Sent
Delivered
VK
Vikram Kumar Follow-up Due Today
Automation
AUTOMATION WORKFLOW
Lead
Odoo
WhatsApp
Odoo CRM Lead Automation
WhatsApp API Business Messaging
Webhooks Real-Time Events
Custom APIs Flexible Integration
Connected Customer Journeys

Turn Odoo into a WhatsApp-powered CRM

Your sales team already manages leads, contacts, opportunities and quotations in Odoo. Advanzala connects those workflows with WhatsApp so customer communication can happen automatically at the right stage.

Instead of manually copying numbers, sending messages and tracking replies across different systems, create connected workflows between Odoo and WhatsApp.

Trigger WhatsApp messages from Odoo CRM events.
Send approved WhatsApp templates using CRM data.
Automate sales follow-ups and customer notifications.
Build custom integrations using APIs and webhooks.
O
Odoo CRM • Sales • Contacts
Helpdesk • Invoices
WA
WhatsApp API Messages • Templates
Notifications • Support
Leads
Contacts
Opportunities
Quotations
Orders
Support
Automated Workflow

From CRM event to WhatsApp conversation

Build automated customer journeys using information already available inside your Odoo database.

01

Lead Created

A new lead enters Odoo CRM from your website, campaign or lead source.

02

Workflow Triggered

Odoo stage, field or business event starts the configured automation.

03

WhatsApp Sent

A relevant approved WhatsApp template is sent automatically.

04

Customer Responds

The customer can continue the conversation through WhatsApp.

05

Sales Continues

Your team follows the customer journey and moves the opportunity forward.

Integration Capabilities

Automate more than just messages

Build WhatsApp workflows around the way your business actually uses Odoo.

CRM

CRM Lead Follow-ups

Automatically contact leads when they enter Odoo, change stages or require follow-up.

QT

Quotation Notifications

Inform customers when quotations or proposals are prepared and ready for review.

Sales Automation

Create stage-based WhatsApp journeys for enquiries, follow-ups, reminders and conversions.

MSG

Template Messaging

Use Meta-approved templates with customer and transaction information from your CRM.

API

API & Webhooks

Connect custom Odoo workflows and external systems using secure APIs and real-time webhooks.

BOT

Chatbot Automation

Add automated qualification, FAQs, routing and human handover to your customer journey.

Practical Use Cases

What can you automate?

Use Odoo data to trigger timely and relevant WhatsApp customer communication throughout the lifecycle.

01

New Lead Welcome

Immediately acknowledge new enquiries and tell prospects that your team will contact them.

02

Sales Follow-up Reminders

Trigger WhatsApp follow-ups based on CRM stages, activities or scheduled follow-up dates.

03

Quotation Updates

Notify prospects when a quotation has been created, updated or requires their attention.

04

Order Notifications

Keep customers updated about order confirmation, processing and other transaction milestones.

05

Payment Reminders

Build workflows for payment follow-ups and outstanding invoice reminders where appropriate.

06

Customer Support

Route customer conversations to support workflows, agents or automated assistance.

Example Automations

Build workflows around your Odoo data

Your exact automation can be designed according to your CRM stages, sales process and customer journey.

New Odoo lead → WhatsApp welcome
Lead assigned → Agent notification
Quote generated → Customer message
Follow-up date → Reminder message
Opportunity won → Confirmation
Invoice created → Customer notification
Payment due → Reminder workflow
Customer reply → Human handover
CRM stage change → WhatsApp trigger
Implementation

How we connect Odoo & WhatsApp

We first understand your existing Odoo process and then design the integration around it.

Step 01

Workflow Discovery

Understand your Odoo modules, CRM stages, customer journey and automation requirements.

Step 02

Integration Design

Define triggers, fields, WhatsApp templates, APIs and required data movement.

Step 03

Configuration

Configure WhatsApp Business API and connect the required Odoo workflows.

Step 04

Testing & Go Live

Test the end-to-end customer journey before deploying the automation for your team.

Flexible Architecture

Built around your Odoo environment

The right integration method depends on your Odoo edition, hosting environment and required business workflow.

ODOO ENTERPRISE

Odoo WhatsApp-enabled workflows

For environments using Odoo's supported WhatsApp functionality, we can help design the surrounding messaging, templates, automation and business processes.

CUSTOM INTEGRATION

APIs & Webhook Architecture

Where custom workflows are required, integration can be designed using APIs, webhooks and middleware according to the technical capabilities of your Odoo environment.

Why Advanzala

More than a WhatsApp connection

We help businesses connect communication channels, automation and CRM processes into one practical customer engagement workflow.

WhatsApp Business API onboarding
Odoo CRM workflow integration
WhatsApp chatbot automation
Custom API and webhook development
Implementation and ongoing support

One connected communication ecosystem

Extend your automation beyond WhatsApp and connect additional customer communication channels with your business workflows.

WhatsApp API Messaging & automation
AI Chatbots Automated conversations
IVR Business calling
RCS Messaging Rich customer engagement
Voice Automation Outbound communication
Custom APIs Connected workflows
FAQ

Odoo WhatsApp API Integration FAQs

Can Odoo be integrated with WhatsApp Business API?
Yes. WhatsApp Business Platform can be connected with supported Odoo environments, while more advanced or customised workflows can be designed using APIs, webhooks and integration middleware.
Can WhatsApp messages be triggered from Odoo CRM?
Yes. Depending on your integration architecture, WhatsApp messages can be triggered by CRM events such as new leads, stage changes, follow-up dates and other configured business events.
Can we send quotation notifications through WhatsApp?
Yes. A workflow can be configured to notify customers when a quotation or other relevant sales document has been created or requires attention.
Can you integrate our customised Odoo CRM?
Integration depends on your Odoo edition, hosting environment, available APIs and customisation level. Advanzala can first review your setup and recommend the appropriate integration architecture.
Can WhatsApp chatbot automation work with Odoo?
Yes. WhatsApp chatbot workflows can be designed to capture information, qualify customers, answer common questions and route conversations to the appropriate team or CRM process.
Do you provide implementation and support?
Yes. Advanzala can assist with WhatsApp Business API setup, workflow planning, integration, automation, testing, training and ongoing support.
Can my existing WhatsApp Business number be used?
Existing-number eligibility depends on the number's current WhatsApp configuration and Meta requirements. Our team can review the number and recommend the appropriate onboarding or migration process.
Start Your Integration

Ready to connect Odoo with WhatsApp?

Tell us how your Odoo CRM works. We'll help you design the right WhatsApp API integration and automation workflow for your business.