RCS Messaging for Richer Customer Conversations
Upgrade business messaging beyond plain SMS with branded conversations, rich media, interactive cards, carousels, suggested actions and measurable customer engagement.
- Verified business branding and identity
- Rich cards, images, videos and product carousels
- Interactive buttons and suggested replies
- Delivery, read and interaction analytics
- Campaign automation and API integrations
RCS Messaging for Richer Customer Conversations
Upgrade business messaging beyond plain SMS with branded conversations, rich media, interactive cards, carousels, suggested actions and measurable customer engagement.
- Verified business branding and identity
- Rich cards, images, videos and product carousels
- Interactive buttons and suggested replies
- Delivery, read and interaction analytics
- Campaign automation and API integrations
SMS Sends Information. RCS Creates Experiences.
Traditional SMS remains useful for simple text communication. RCS for Business adds branding, media and interactive experiences directly inside the customer's messaging app.
Simple text communication
- Text-first communication
- External URLs commonly required
- Limited visual branding
- Limited native interaction options
Rich branded conversations
- Verified business identity
- Rich images, video and supported media
- Rich cards and horizontal carousels
- Suggested replies and actions
SMS Sends Information. RCS Creates Experiences.
Traditional SMS remains useful for simple text communication. RCS for Business adds branding, media and interactive experiences directly inside the customer's messaging app.
Simple text communication
- Text-first communication
- External URLs commonly required
- Limited visual branding
- Limited native interaction options
Rich branded conversations
- Verified business identity
- Rich images, video and supported media
- Rich cards and horizontal carousels
- Suggested replies and actions
Everything You Need for Rich Business Messaging
Build customer journeys that combine your brand identity, useful information and clear next actions inside a single conversation.
Verified Business Identity
Present your business identity and verified status within supported RCS conversations.
Rich Cards
Combine images or other supported media, titles, descriptions and calls to action in one experience.
Card Carousels
Showcase multiple products, properties, plans, destinations or offers in a horizontal carousel.
Rich Media
Make messages more engaging using supported images, videos, GIFs, audio and document experiences.
Suggested Actions
Let customers open URLs, place calls, view locations and take other supported actions.
Suggested Replies
Give customers clear response options that simplify navigation through the conversation.
Delivery & Read Events
Capture supported message events to better understand customer reach and engagement.
API Automation
Trigger RCS communication from CRM events, orders, lead sources and internal workflows.
Fallback Strategy
Build alternative delivery workflows for customers who cannot currently receive the RCS experience.
Everything You Need for Rich Business Messaging
Build customer journeys that combine your brand identity, useful information and clear next actions inside a single conversation.
Verified Business Identity
Present your business identity and verified status within supported RCS conversations.
Rich Cards
Combine images or other supported media, titles, descriptions and calls to action in one experience.
Card Carousels
Showcase multiple products, properties, plans, destinations or offers in a horizontal carousel.
Rich Media
Make messages more engaging using supported images, videos, GIFs, audio and document experiences.
Suggested Actions
Let customers open URLs, place calls, view locations and take other supported actions.
Suggested Replies
Give customers clear response options that simplify navigation through the conversation.
Delivery & Read Events
Capture supported message events to better understand customer reach and engagement.
API Automation
Trigger RCS communication from CRM events, orders, lead sources and internal workflows.
Fallback Strategy
Build alternative delivery workflows for customers who cannot currently receive the RCS experience.
Turn a Message Into a Mini Product Experience
Let customers explore products, properties, offers, destinations or services without presenting everything as a long block of plain text.
- Show multiple products inside one conversation
- Combine visuals, titles and descriptions
- Add clear calls to action to every card
- Guide customers towards your website or sales team
- Use postback interactions for structured journeys
Explore Our Latest Collection
Turn a Message Into a Mini Product Experience
Let customers explore products, properties, offers, destinations or services without presenting everything as a long block of plain text.
- Show multiple products inside one conversation
- Combine visuals, titles and descriptions
- Add clear calls to action to every card
- Guide customers towards your website or sales team
- Use postback interactions for structured journeys
Explore Our Latest Collection
Build Complete RCS Customer Journeys
The real value of RCS comes from connecting messages with customer actions and your existing business processes.
Trigger
Lead, order, offer or business event
Message
Rich branded RCS experience
Interaction
Customer clicks or replies
Automation
Trigger CRM or workflow action
Conversion
Sales, booking or support outcome
Build Complete RCS Customer Journeys
The real value of RCS comes from connecting messages with customer actions and your existing business processes.
Trigger
Lead, order, offer or business event
Message
Rich branded RCS experience
Interaction
Customer clicks or replies
Automation
Trigger CRM or workflow action
Conversion
Sales, booking or support outcome
Campaign Performance
Understand How Customers Engage With Your Messages
Capture useful messaging events and connect them with your own customer journey data to better understand campaign performance.
- Track messages initiated from your system
- Capture delivery events
- Capture supported read events
- Track replies and suggested-action interactions
- Associate customer responses with campaign IDs
- Connect downstream conversions with your CRM or analytics stack
Campaign Performance
Understand How Customers Engage With Your Messages
Capture useful messaging events and connect them with your own customer journey data to better understand campaign performance.
- Track messages initiated from your system
- Capture delivery events
- Capture supported read events
- Track replies and suggested-action interactions
- Associate customer responses with campaign IDs
- Connect downstream conversions with your CRM or analytics stack
RCS Across Supported Android & iOS Experiences
RCS availability depends on the customer's device, messaging application, mobile network and whether your business agent has been launched for that environment.
Android
RCS for Business is supported across eligible Android messaging environments where RCS and the relevant business agent are available.
iOS
Apple supports RCS and RCS business messaging on supported iPhone environments, with availability varying by carrier and region.
Fallback Planning
When an RCS experience cannot be delivered, your messaging architecture can use an alternative channel such as SMS where configured.
RCS Across Supported Android & iOS Experiences
RCS availability depends on the customer's device, messaging application, mobile network and whether your business agent has been launched for that environment.
Android
RCS for Business is supported across eligible Android messaging environments where RCS and the relevant business agent are available.
iOS
Apple supports RCS and RCS business messaging on supported iPhone environments, with availability varying by carrier and region.
Fallback Planning
When an RCS experience cannot be delivered, your messaging architecture can use an alternative channel such as SMS where configured.
RCS Messaging Built Around Real Business Use Cases
Design interactive messaging journeys around the way your customers discover, evaluate and purchase your products and services.
Real Estate
Showcase properties, share project information, promote launches and drive site-visit enquiries.
Ecommerce & Retail
Promote collections, showcase products, announce sales and route customers towards product pages.
Automotive
Showcase models and offers while enabling customers to enquire or request test-drive appointments.
Education
Run admission campaigns, share course information and direct prospects to counselling or application flows.
Healthcare
Support appointment communication, reminders and patient service information.
Travel & Hospitality
Showcase destinations and offers while supporting booking and travel communication.
RCS Messaging Built Around Real Business Use Cases
Design interactive messaging journeys around the way your customers discover, evaluate and purchase your products and services.
Real Estate
Showcase properties, share project information, promote launches and drive site-visit enquiries.
Ecommerce & Retail
Promote collections, showcase products, announce sales and route customers towards product pages.
Automotive
Showcase models and offers while enabling customers to enquire or request test-drive appointments.
Education
Run admission campaigns, share course information and direct prospects to counselling or application flows.
Healthcare
Support appointment communication, reminders and patient service information.
Travel & Hospitality
Showcase destinations and offers while supporting booking and travel communication.
Connect RCS With Your CRM & Business Workflows
Trigger communication from the systems where your customer activity already happens.
- New lead → RCS follow-up
- Order confirmed → customer notification
- Appointment due → reminder workflow
- Campaign interaction → CRM update
- Customer response → sales workflow
- Custom applications → RCS API
Connect RCS With Your CRM & Business Workflows
Trigger communication from the systems where your customer activity already happens.
- New lead → RCS follow-up
- Order confirmed → customer notification
- Appointment due → reminder workflow
- Campaign interaction → CRM update
- Customer response → sales workflow
- Custom applications → RCS API
From Campaign Idea to RCS Launch
Advanzala helps you plan the use case, prepare the business messaging experience and move through the applicable onboarding and launch process.
Requirement Discovery
We understand your campaign goals, audience, use cases and expected message volume.
Agent & Brand Setup
Prepare the required business agent information, branding and verification requirements.
Experience Design
Design message journeys, rich cards, carousels, actions and integrations.
Launch & Optimise
Launch applicable campaigns and improve workflows using engagement data.
From Campaign Idea to RCS Launch
Advanzala helps you plan the use case, prepare the business messaging experience and move through the applicable onboarding and launch process.
Requirement Discovery
We understand your campaign goals, audience, use cases and expected message volume.
Agent & Brand Setup
Prepare the required business agent information, branding and verification requirements.
Experience Design
Design message journeys, rich cards, carousels, actions and integrations.
Launch & Optimise
Launch applicable campaigns and improve workflows using engagement data.
Volume-Based Pricing Built for Scale
RCS commercials can vary based on message volume, traffic type, operator requirements, campaign configuration and commercial commitment.
Request RCS Pricing
Share your estimated monthly message volume and campaign use case. We'll recommend the appropriate commercial plan.
Volume-Based Pricing Built for Scale
RCS commercials can vary based on message volume, traffic type, operator requirements, campaign configuration and commercial commitment.
Request RCS Pricing
Share your estimated monthly message volume and campaign use case. We'll recommend the appropriate commercial plan.
Don't Just Send RCS. Build a Better Journey.
Work with a communication technology company that can connect messaging with automation, integrations, business calling and your customer workflows.
Campaign Strategy
Build RCS experiences around specific marketing, sales and customer-service objectives.
Creative RCS Design
Structure rich cards, carousels and calls to action around the customer's next decision.
API & Automation
Connect RCS messaging with your existing business systems and automation workflows.
Campaign Analytics
Capture message events and engagement information relevant to campaign optimisation.
Omnichannel Capability
Combine RCS with WhatsApp, IVR, toll-free, voice campaigns and automation when appropriate.
India-Based Assistance
Get implementation, sales and support assistance from Advanzala's India-based team.
Don't Just Send RCS. Build a Better Journey.
Work with a communication technology company that can connect messaging with automation, integrations, business calling and your customer workflows.
Campaign Strategy
Build RCS experiences around specific marketing, sales and customer-service objectives.
Creative RCS Design
Structure rich cards, carousels and calls to action around the customer's next decision.
API & Automation
Connect RCS messaging with your existing business systems and automation workflows.
Campaign Analytics
Capture message events and engagement information relevant to campaign optimisation.
Omnichannel Capability
Combine RCS with WhatsApp, IVR, toll-free, voice campaigns and automation when appropriate.
India-Based Assistance
Get implementation, sales and support assistance from Advanzala's India-based team.
Everything You Need to Know About RCS for Business
What is RCS Business Messaging?
How is RCS different from SMS?
Does RCS work on Android and iPhone?
Can RCS messages contain images and videos?
What is an RCS carousel?
Can customers click buttons inside an RCS message?
Can RCS campaign engagement be tracked?
What happens if a customer cannot receive RCS?
Can Advanzala integrate RCS with my CRM?
How much does RCS messaging cost?
Everything You Need to Know About RCS for Business
What is RCS Business Messaging?
How is RCS different from SMS?
Does RCS work on Android and iPhone?
Can RCS messages contain images and videos?
What is an RCS carousel?
Can customers click buttons inside an RCS message?
Can RCS campaign engagement be tracked?
What happens if a customer cannot receive RCS?
Can Advanzala integrate RCS with my CRM?
How much does RCS messaging cost?
Ready to Move Beyond Plain Text Messaging?
Tell us what you want customers to see, click or do. We'll help you plan the RCS experience, commercial structure, automation and required integrations.
Ready to Move Beyond Plain Text Messaging?
Tell us what you want customers to see, click or do. We'll help you plan the RCS experience, commercial structure, automation and required integrations.