Privacy Policy

Effective Date: 24 December 2024

Last Updated: 22 August 2026

Advanzala Infotech Private Limited (“Advanzala”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, process, store, disclose, and protect personal information when you visit or use our websites, platforms, applications, dashboards, communication services, APIs, integrations, or other services.

This Privacy Policy applies to websites operated by Advanzala, including advanzala.in, advanzala.com, and any related webpages, portals, dashboards, products, or services that link to this Privacy Policy.

By accessing or using our Website or Services, you acknowledge that you have read and understood this Privacy Policy.

1. About Advanzala

Advanzala Infotech Private Limited is a technology and business communications company providing services that may include:

• WhatsApp Business API solutions

• WhatsApp marketing and customer communication platforms

• Chatbots and conversational automation

• AI-powered chatbots and AI voice solutions

• CRM integrations

• Lead management solutions

• IVR and cloud telephony

• Toll-free and virtual number solutions

• RCS messaging

• SMS and voice communication solutions

• Customer support and shared inbox solutions

• Business process automation

• Website and application integrations

• API and webhook integrations

• Other communication, SaaS, automation, and technology services

Depending on the particular service, Advanzala may process personal information either for its own business purposes or on behalf of customers using our platform.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected when you:

• Visit our Website;

• Submit an enquiry or contact form;

• Request a quotation or demonstration;

• Purchase or subscribe to our Services;

• Create an account with Advanzala;

• Communicate with our sales, support, billing, or operations teams;

• Use our WhatsApp, chatbot, CRM, IVR, RCS, SMS, calling, or automation solutions;

• Participate in an online or offline demonstration;

• Integrate a third-party platform with our Services;

• Communicate with us through WhatsApp, telephone, email, social media, or other channels;

• Participate in promotional activities, events, campaigns, or partner programs; or

• Otherwise interact with Advanzala.

3. Information We May Collect

Depending on how you interact with us, we may collect different categories of information.

3.1 Contact Information

We may collect:

• Full name

• Business or company name

• Job title or designation

• Email address

• Mobile or telephone number

• Business address

• City, state, and country

• Website address

3.2 Business Information

For business customers and prospects, we may collect:

• Company name

• Business type

• Industry

• GST details

• Billing information

• Business registration details

• Business website

• Business communication requirements

• Number of users or agents

• Estimated messaging or calling volume

• Product and service requirements

3.3 Account Information

When you use an Advanzala platform or dashboard, we may process:

• Username

• Account identifier

• Login records

• Password in encrypted or securely hashed form where applicable

• User roles and permissions

• Account settings

• Subscription information

• API configuration

• Authentication tokens

• Integration identifiers

We take appropriate precautions to protect authentication credentials and access tokens.

You are responsible for keeping your account credentials confidential.

3.4 Transaction and Billing Information

When you purchase our Services, we may collect:

• Billing name

• Billing address

• GST details

• Invoice information

• Transaction reference

• Payment status

• Subscription details

• Payment history

Where payments are processed through a third-party payment gateway, payment card, UPI, banking, or similar financial details may be processed directly by the payment provider.

Advanzala generally does not store complete card numbers, CVV numbers, UPI PINs, internet banking passwords, or similar confidential banking authentication credentials.

4. Information Collected Through Our Communication Services

Our Services enable businesses to communicate with their customers and users.

Depending on the service being used, our systems may process information such as:

• Customer mobile numbers

• WhatsApp numbers

• Customer names

• Email addresses

• Message content

• Message templates

• Chat history

• Message delivery status

• Campaign information

• Customer enquiries

• Support conversations

• Chatbot responses

• Call records

• Call timestamps

• Call duration

• IVR selections

• Call recordings, where enabled

• Contact lists

• Lead information

• CRM records

• Conversation metadata

• Communication preferences

• Opt-in and opt-out information

This information may belong to customers of businesses using Advanzala.

Where Advanzala processes such information solely on behalf of a business customer, that business customer is generally responsible for determining why and how the personal information is processed, subject to applicable law and contractual arrangements.

Advanzala processes such information in accordance with our agreement with the relevant business customer.

5. WhatsApp Business API Data

When customers use WhatsApp Business Platform-related Services through Advanzala, we may process information required to provide and support the service, including:

• WhatsApp Business Account information

• Business phone numbers

• Meta Business information

• WhatsApp templates

• Recipient telephone numbers

• Message content

• Message status

• Delivery reports

• Conversation information

• Webhook events

• WhatsApp account identifiers

• Template approval information

• Messaging analytics

Certain information is transmitted to or received from Meta Platforms, Inc., WhatsApp, and their affiliates as necessary to provide WhatsApp Business Platform functionality.

Use of WhatsApp-related functionality may additionally be subject to Meta's and WhatsApp's applicable terms, privacy policies, platform rules, commerce policies, business messaging policies, and developer requirements.

Advanzala does not control how Meta independently processes information within Meta's own systems.

6. CRM and Third-Party Integrations

Our Services may integrate with third-party systems such as:

• Odoo

• Zoho

• Salesforce

• Shopify

• WooCommerce

• IndiaMART

• Facebook and Instagram

• Google services

• Payment gateways

• Helpdesk systems

• Marketing platforms

• ERP systems

• Webhook-based services

• Automation platforms

• Other CRM, ERP, e-commerce, marketing, and communication systems

When a customer authorizes an integration, we may exchange information with the selected third-party platform as necessary to provide the requested functionality.

The information accessed depends on:

• The integration selected;

• Permissions granted by the customer;

• Configuration of the integration; and

• Functionality requested by the customer.

Third-party services have their own privacy practices. We recommend reviewing their privacy policies before enabling integrations.

7. Website and Technical Information

When you visit our Website or access our platform, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Referring website

• Pages visited

• Date and time of access

• Approximate geographical location based on IP address

• Session information

• Device identifiers

• Website activity

• Error logs

• Performance data

• Security logs

We may use this information for analytics, security, fraud prevention, troubleshooting, and improving our Website and Services.

8. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to:

• Keep the Website functioning properly;

• Remember user preferences;

• Maintain login sessions;

• Improve Website performance;

• Understand Website usage;

• Measure advertising effectiveness;

• Prevent fraud and abuse;

• Analyse visitor behaviour; and

• Improve our products and Services.

Cookies may include:

Essential Cookies

Required for security, authentication, and basic Website functionality.

Analytics Cookies

Used to understand how visitors interact with the Website.

Preference Cookies

Used to remember selections and preferences.

Advertising and Marketing Cookies

Where applicable, these may be used to measure campaigns or display relevant advertising.

You may control cookies through your browser settings and, where available, our cookie-management tools.

Disabling certain cookies may affect Website functionality.

9. How We Use Personal Information

We may use personal information to:

• Provide our products and Services;

• Create and manage customer accounts;

• Process subscriptions;

• Respond to enquiries;

• Provide quotations and demonstrations;

• Process transactions;

• Issue invoices;

• Provide customer support;

• Activate customer accounts;

• Configure WhatsApp Business API services;

• Configure chatbots, IVR, CRM, RCS, SMS, or calling services;

• Integrate customer systems;

• Troubleshoot technical problems;

• Monitor platform performance;

• Improve our products;

• Prevent misuse and fraud;

• Maintain platform security;

• Detect unauthorized activity;

• Maintain business records;

• Comply with contractual requirements;

• Comply with legal and regulatory obligations;

• Send service-related communications;

• Communicate regarding renewals;

• Inform customers about product updates;

• Conduct permitted marketing activities;

• Understand customer requirements;

• Analyse Website performance;

• Develop new products and Services;

• Enforce our terms and agreements; and

• Protect our legal rights and interests.

10. Marketing Communications

Where permitted under applicable law, we may use business contact information to communicate about:

• Advanzala products;

• New services;

• Product updates;

• Special offers;

• Renewals;

• Business communication solutions;

• Demonstrations;

• Events; and

• Relevant business information.

You may opt out of promotional communications using the unsubscribe or opt-out mechanism provided in the communication or by contacting us.

Even if you opt out of marketing communications, we may continue sending important transactional, billing, security, account, support, or service-related messages.

11. Customer Responsibility for Messaging

Customers using Advanzala's messaging, calling, WhatsApp, RCS, SMS, chatbot, marketing, or automation services are responsible for ensuring that their collection and use of personal information complies with applicable laws and platform policies.

Customers are responsible, where required, for:

• Obtaining appropriate consent from recipients;

• Maintaining valid opt-in records;

• Honouring opt-out requests;

• Providing necessary privacy notices;

• Ensuring lawful collection of contact databases;

• Using information only for permitted purposes;

• Complying with applicable telecommunications and anti-spam requirements;

• Complying with Meta and WhatsApp policies;

• Avoiding unauthorized or unlawful communication; and

• Ensuring information uploaded to Advanzala was obtained lawfully.

Customers must not upload, purchase, scrape, or otherwise use unlawfully obtained personal databases through Advanzala's Services.

12. Our Role When Processing Customer Data

For some Services, Advanzala may process personal information on behalf of its business customers.

For example, a customer may upload its customer database to an Advanzala communication platform to send authorized WhatsApp messages.

In such situations, subject to applicable law and contractual arrangements:

• The business customer determines the purpose of processing;

• The business customer is responsible for establishing an appropriate lawful basis;

• Advanzala processes the information to provide the requested service;

• Advanzala may use approved service providers to support the processing; and

• Advanzala does not acquire ownership of the customer's personal database.

We do not sell customer databases uploaded to our platform.

13. When We May Share Information

We may disclose personal information only where reasonably necessary.

This may include disclosure to:

13.1 Technology and Infrastructure Providers

Such as cloud hosting providers, database providers, cybersecurity providers, communication infrastructure providers, data-centre operators, and software vendors.

13.2 Communication Platforms

Including WhatsApp, Meta, telecom operators, SMS aggregators, RCS providers, telephony providers, and other communication service providers where necessary to deliver the service selected by the customer.

13.3 Payment Providers

Banks, payment gateways, payment processors, accounting providers, and financial institutions may process information required for transactions.

13.4 Professional Advisors

We may disclose information to accountants, auditors, consultants, lawyers, and other professional advisors when reasonably necessary.

13.5 Government and Regulatory Authorities

Information may be disclosed where required by:

• Applicable law;

• Court order;

• Government authority;

• Regulatory requirement;

• Law-enforcement request; or

• Other legally binding process.

13.6 Business Transfers

If Advanzala is involved in a merger, restructuring, financing, acquisition, sale of assets, or similar corporate transaction, relevant information may be transferred as part of the transaction subject to appropriate safeguards.

14. We Do Not Sell Personal Information

Advanzala does not sell personal information or customer databases to third parties for monetary consideration.

Information is shared with third parties only where required to provide our Services, operate our business, comply with law, protect our legitimate interests, or where otherwise permitted with appropriate authorization.

15. Data Retention

We retain personal information only for as long as reasonably necessary for:

• Providing the Services;

• Maintaining customer accounts;

• Customer support;

• Contractual requirements;

• Billing and accounting;

• Compliance requirements;

• Fraud prevention;

• Security;

• Dispute resolution;

• Legal obligations; and

• Establishing, exercising, or defending legal claims.

Different categories of information may be retained for different periods.

Customer data processed through our platform may be retained according to the applicable subscription, service configuration, contractual agreement, or legal requirements.

When information is no longer required, we may securely delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law and our internal procedures.

Backups may remain for a limited period until they are overwritten according to standard backup cycles.

16. Data Security

We use reasonable administrative, organisational, physical, and technical security measures designed to protect personal information against:

• Unauthorized access;

• Unauthorized disclosure;

• Loss;

• Misuse;

• Alteration;

• Destruction; and

• Cybersecurity threats.

Security practices may include, where appropriate:

• Encryption;

• Secure HTTPS connections;

• Access controls;

• Authentication controls;

• Role-based permissions;

• Password protection;

• Logging and monitoring;

• Firewall protection;

• Secure cloud infrastructure;

• Data backups;

• Vulnerability management; and

• Restricted employee access.

However, no internet transmission, electronic storage system, or technology platform can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials and should immediately notify Advanzala if they suspect unauthorized access to their account.

17. Personal Data Breach

If we become aware of a personal data breach affecting information under our control, we will investigate and take reasonable steps to contain and address the incident.

Where required under applicable law, we will provide appropriate notifications to affected customers, individuals, regulatory authorities, or other relevant parties.

18. International Data Processing

Some of our technology providers, cloud service providers, communication platforms, or integration partners may operate infrastructure outside India.

Accordingly, information may be processed or stored in countries other than the country where the information was originally collected.

Where cross-border processing takes place, we take reasonable steps to ensure that information is handled in accordance with applicable legal requirements and contractual safeguards.

Cross-border processing may also be subject to restrictions or requirements issued by the Government of India or other applicable authorities.

19. Your Privacy Rights

Depending upon applicable law and the circumstances of processing, you may have rights relating to your personal information.

These may include the ability to:

• Request information about personal data processed about you;

• Request access to personal information;

• Request correction of inaccurate information;

• Request completion or updating of information;

• Request erasure where applicable;

• Withdraw consent where processing is based on consent;

• Raise a grievance regarding processing;

• Request information regarding certain disclosures or processing activities;

• Nominate another individual where such right is available under applicable law; and

• Exercise other rights available under applicable data-protection legislation.

Some rights may be subject to legal exceptions, verification requirements, retention obligations, contractual requirements, or phased implementation of applicable legislation.

To exercise a privacy right, contact us using the details stated in this Privacy Policy.

We may need to verify your identity before fulfilling a request.

20. Withdrawal of Consent

Where personal information is processed based on your consent, you may withdraw your consent using an available opt-out mechanism or by contacting us.

Withdrawal of consent will not affect processing that occurred lawfully before the withdrawal.

Certain Services may not be available where the information is necessary to provide the requested Service and consent is withdrawn.

21. Grievance Redressal

If you have concerns, complaints, or questions regarding how Advanzala handles your personal information, you may contact our privacy or grievance contact.

Advanzala Infotech Private Limited

India

Privacy/Grievance Email: [INSERT PRIVACY OR GRIEVANCE EMAIL]

Website: www.advanzala.in

Alternate Website: www.advanzala.com

Please include sufficient information for us to understand and investigate your request.

We will endeavour to acknowledge and resolve legitimate privacy grievances within a reasonable period and within timelines required by applicable law.

22. Children's Privacy

Advanzala primarily provides business-to-business technology and communication services and our Services are not intentionally directed toward children.

We do not knowingly solicit personal information directly from children for independent marketing purposes.

If a service involves processing information relating to children, the relevant customer is responsible for ensuring that such processing complies with applicable requirements, including obtaining verifiable consent from a parent or lawful guardian where required.

If you believe personal information relating to a child has been provided to us improperly, please contact us.

23. Third-Party Websites and Services

Our Website and Services may contain links to third-party websites, applications, services, payment providers, social networks, or communication platforms.

Advanzala is not responsible for the independent privacy practices of third parties.

We encourage users to review the privacy policies of any third-party services before providing personal information.

24. Social Media

Advanzala may maintain pages or profiles on social media platforms such as Facebook, Instagram, LinkedIn, YouTube, X, and other platforms.

When you interact with Advanzala through these services, both Advanzala and the relevant social-media provider may receive information relating to your interaction.

The social-media provider's use of personal information is governed by its own privacy policy.

25. AI, Chatbots and Automated Services

Some Advanzala Services may use artificial intelligence, machine learning, natural-language processing, or automated decision-support technologies.

Depending on the customer's configuration, these systems may process:

• Questions submitted by users;

• Conversation history;

• Customer support requests;

• Voice or text inputs;

• Business knowledge-base information;

• CRM information; and

• Other information necessary to generate a response or perform an automated action.

Where third-party AI providers are used, relevant information may be securely transmitted to those providers as necessary to provide the requested functionality.

Customers should avoid submitting highly sensitive or unnecessary personal information through AI-enabled systems unless appropriate safeguards and permissions are in place.

26. Call Recording

Certain telephony, AI voice, IVR, or customer-support Services offered by Advanzala may support call recording.

Where call recording is enabled, customers are responsible for providing any notice and obtaining any consent required under applicable law.

Call recordings may be stored for a period determined by the customer's service configuration or contractual arrangement.

27. Sensitive Personal Information

Users and customers should avoid providing sensitive personal information unless it is genuinely necessary for the Service.

Where such information must be processed, customers are responsible for ensuring that they have an appropriate legal basis, consent, notice, authorization, and security measures for such processing.

We may apply additional protections where appropriate.

28. Legal and Regulatory Compliance

Our privacy practices are intended to comply with applicable Indian laws relating to data protection, privacy, information technology, cybersecurity, telecommunications, and electronic communications.

These may include, as applicable:

• The Digital Personal Data Protection Act, 2023;

• The Digital Personal Data Protection Rules, 2025, including provisions as and when they become applicable;

• The Information Technology Act, 2000;

• Applicable rules and requirements issued under Indian information-technology laws;

• Applicable cybersecurity requirements;

• Applicable telecommunications and commercial communication regulations; and

• Other laws, regulations, directions, or orders applicable to our Services.

Certain provisions of India's data-protection framework are subject to phased commencement. This Privacy Policy should therefore be interpreted in accordance with the laws and provisions applicable at the relevant time.

29. Legal Requests and Prevention of Abuse

We may preserve, access, use, or disclose information where we reasonably believe it is necessary to:

• Comply with applicable law;

• Respond to legal proceedings;

• Respond to lawful government requests;

• Investigate fraud;

• Prevent cybersecurity incidents;

• Protect users;

• Prevent misuse of our Services;

• Investigate violations of our agreements;

• Protect Advanzala's rights; or

• Protect the safety or rights of another person.

30. Changes to This Privacy Policy

Advanzala may update this Privacy Policy periodically to reflect:

• Changes to our Services;

• Changes to our business;

• New technologies;

• Regulatory developments;

• Legal requirements; or

• Changes to our privacy practices.

When we make changes, the updated version will be published on our Website with a revised “Last Updated” date.

Where required by law, we may provide additional notice regarding material changes.

We encourage users to review this Privacy Policy periodically.

31. Contact Us

If you have questions regarding this Privacy Policy or Advanzala's privacy practices, please contact:

Advanzala Infotech Private Limited

Websites:

www.advanzala.in

www.advanzala.com

Email: [INSERT PRIVACY OR GRIEVANCE EMAIL]

For general product, sales, billing, or technical enquiries, you may also contact Advanzala using the contact information displayed on our official Website.

32. Acceptance of This Privacy Policy

By accessing our Website, submitting information to Advanzala, creating an account, or using our Services, you acknowledge that you have had an opportunity to review this Privacy Policy.

Where consent is required by applicable law for a particular processing activity, we will seek such consent separately or through an appropriate consent mechanism.

© 2026 Advanzala Infotech Private Limited. All Rights Reserved.