WhatsApp Business API for Sales, Support & Automation
Manage customer conversations, run approved-template campaigns, automate enquiries with chatbots and connect WhatsApp with your CRM, website, ecommerce store and business workflows — from one powerful platform.
- Multi-agent shared WhatsApp inbox
- Broadcast campaigns and audience segmentation
- No-code and AI chatbot automation
- CRM, ecommerce, API and webhook integrations
WhatsApp Business API for Sales, Support & Automation
Manage customer conversations, run approved-template campaigns, automate enquiries with chatbots and connect WhatsApp with your CRM, website, ecommerce store and business workflows — from one powerful platform.
- Multi-agent shared WhatsApp inbox
- Broadcast campaigns and audience segmentation
- No-code and AI chatbot automation
- CRM, ecommerce, API and webhook integrations
When Your Business Outgrows the WhatsApp Business App
The WhatsApp Business App works well for small teams handling conversations manually. WhatsApp Business Platform is designed for businesses that need automation, integrations and scalable customer communication.
Best for simple manual conversations
- Suitable for smaller communication requirements
- Primarily manual customer conversations
- Basic business profile and messaging tools
- Limited business workflow automation
- Limited integration possibilities
Built for teams, automation and integrations
- Multiple agents can manage customer conversations
- Automated chatbots and business workflows
- Approved-template campaigns and notifications
- CRM, ERP, ecommerce and lead-source integration
- API and webhook access for custom workflows
When Your Business Outgrows the WhatsApp Business App
The WhatsApp Business App works well for small teams handling conversations manually. WhatsApp Business Platform is designed for businesses that need automation, integrations and scalable customer communication.
Best for simple manual conversations
- Suitable for smaller communication requirements
- Primarily manual customer conversations
- Basic business profile and messaging tools
- Limited business workflow automation
- Limited integration possibilities
Built for teams, automation and integrations
- Multiple agents can manage customer conversations
- Automated chatbots and business workflows
- Approved-template campaigns and notifications
- CRM, ERP, ecommerce and lead-source integration
- API and webhook access for custom workflows
One WhatsApp Platform. Multiple Business Workflows.
Give your marketing, sales and support teams the tools they need to manage customer conversations without switching between disconnected applications.
Shared Team Inbox
Let multiple sales and support agents manage conversations through one organised WhatsApp workspace.
Broadcast Campaigns
Send approved-template campaigns to opted-in audiences and segment contacts based on your business requirements.
Chatbot Automation
Automate FAQs, lead qualification, appointment booking, routing and other repetitive conversations.
Lead Management
Capture enquiries, tag contacts, qualify prospects and route opportunities to the appropriate team.
CRM Integrations
Connect WhatsApp with your CRM, ecommerce store, ERP, website, lead sources and custom business applications.
Campaign Analytics
Monitor message activity and campaign performance to understand how customers are engaging with your business.
Workflow Automation
Trigger WhatsApp messages when leads arrive, payments are received, orders change or other business events occur.
AI Automation
Combine structured chatbot journeys with AI-powered assistance and human handover when required.
API & Webhooks
Build custom integrations and connect WhatsApp messaging with your existing applications and internal workflows.
One WhatsApp Platform. Multiple Business Workflows.
Give your marketing, sales and support teams the tools they need to manage customer conversations without switching between disconnected applications.
Shared Team Inbox
Let multiple sales and support agents manage conversations through one organised WhatsApp workspace.
Broadcast Campaigns
Send approved-template campaigns to opted-in audiences and segment contacts based on your business requirements.
Chatbot Automation
Automate FAQs, lead qualification, appointment booking, routing and other repetitive conversations.
Lead Management
Capture enquiries, tag contacts, qualify prospects and route opportunities to the appropriate team.
CRM Integrations
Connect WhatsApp with your CRM, ecommerce store, ERP, website, lead sources and custom business applications.
Campaign Analytics
Monitor message activity and campaign performance to understand how customers are engaging with your business.
Workflow Automation
Trigger WhatsApp messages when leads arrive, payments are received, orders change or other business events occur.
AI Automation
Combine structured chatbot journeys with AI-powered assistance and human handover when required.
API & Webhooks
Build custom integrations and connect WhatsApp messaging with your existing applications and internal workflows.
Stop Managing Customer Enquiries From Individual Phones
Bring WhatsApp conversations into a shared workspace where sales and support teams can collaborate, assign enquiries and maintain customer context.
- Assign conversations to sales or support agents
- Organise contacts using labels and customer details
- Maintain conversation history in one workspace
- Use saved replies for frequently asked questions
- Move customers smoothly from chatbot to human agent
- Improve visibility across your customer-facing team
Stop Managing Customer Enquiries From Individual Phones
Bring WhatsApp conversations into a shared workspace where sales and support teams can collaborate, assign enquiries and maintain customer context.
- Assign conversations to sales or support agents
- Organise contacts using labels and customer details
- Maintain conversation history in one workspace
- Use saved replies for frequently asked questions
- Move customers smoothly from chatbot to human agent
- Improve visibility across your customer-facing team
New Product Launch
● Running✓ Choose approved message template
✓ Personalise variables
✓ Schedule campaign
✓ Monitor engagement
Reach Customers With Relevant WhatsApp Campaigns
Create WhatsApp campaigns for promotions, reminders, announcements, lead nurturing and customer engagement using approved message templates and opted-in audiences.
- Upload and segment customer audiences
- Personalise messages with customer variables
- Schedule campaigns based on your requirement
- Send images, documents and supported interactive content
- Track campaign activity from your dashboard
- Connect campaign responses with your sales team
WhatsApp campaigns should only be sent to customers who have provided the appropriate opt-in. Message template approval, delivery and account eligibility remain subject to Meta policies.
New Product Launch
● Running✓ Choose approved message template
✓ Personalise variables
✓ Schedule campaign
✓ Monitor engagement
Reach Customers With Relevant WhatsApp Campaigns
Create WhatsApp campaigns for promotions, reminders, announcements, lead nurturing and customer engagement using approved message templates and opted-in audiences.
- Upload and segment customer audiences
- Personalise messages with customer variables
- Schedule campaigns based on your requirement
- Send images, documents and supported interactive content
- Track campaign activity from your dashboard
- Connect campaign responses with your sales team
WhatsApp campaigns should only be sent to customers who have provided the appropriate opt-in. Message template approval, delivery and account eligibility remain subject to Meta policies.
Turn WhatsApp Into Your Always-On Customer Assistant
Automate repetitive conversations while giving customers an easy path to a real sales or support representative whenever human assistance is required.
Welcome
Automatically greet customers and understand why they contacted you.
Qualify
Ask structured questions to identify requirements and customer intent.
Automate
Answer FAQs, share information and trigger connected business workflows.
Human Handoff
Transfer qualified opportunities or complex queries to the right agent.
Website Lead → WhatsApp → Qualified Opportunity
A lead submits an enquiry. Advanzala can trigger a WhatsApp workflow, collect requirements and route the lead to your salesperson with context.
Turn WhatsApp Into Your Always-On Customer Assistant
Automate repetitive conversations while giving customers an easy path to a real sales or support representative whenever human assistance is required.
Welcome
Automatically greet customers and understand why they contacted you.
Qualify
Ask structured questions to identify requirements and customer intent.
Automate
Answer FAQs, share information and trigger connected business workflows.
Human Handoff
Transfer qualified opportunities or complex queries to the right agent.
Website Lead → WhatsApp → Qualified Opportunity
A lead submits an enquiry. Advanzala can trigger a WhatsApp workflow, collect requirements and route the lead to your salesperson with context.
Connect WhatsApp With The Tools You Already Use
Connect Advanzala with your CRM, ecommerce platform, ERP, lead sources, payment systems or custom applications to create automated customer journeys.
Lead Sources → WhatsApp
Automatically follow up with leads generated through your website, advertisements or connected lead platforms.
WhatsApp → CRM
Create or update CRM records and preserve important customer information for your sales team.
Business Events → Message
Trigger relevant customer communication when orders, payments, bookings or other business events occur.
Connect WhatsApp With The Tools You Already Use
Connect Advanzala with your CRM, ecommerce platform, ERP, lead sources, payment systems or custom applications to create automated customer journeys.
Lead Sources → WhatsApp
Automatically follow up with leads generated through your website, advertisements or connected lead platforms.
WhatsApp → CRM
Create or update CRM records and preserve important customer information for your sales team.
Business Events → Message
Trigger relevant customer communication when orders, payments, bookings or other business events occur.
Built Around Real Business Conversations
Configure WhatsApp workflows around the way your customers enquire, purchase, book appointments and request support.
Real Estate
Qualify property enquiries, share project information, schedule site visits and automate lead follow-ups.
Ecommerce
Send order updates, recover abandoned carts, verify COD orders and assist customers before and after purchase.
Healthcare
Handle appointment enquiries, reminders, service updates and common patient questions.
Education
Automate admission enquiries, counselling follow-ups, fee reminders and student communication.
Automotive
Manage vehicle enquiries, test-drive bookings, service reminders and dealership customer communication.
Travel & Hospitality
Automate booking enquiries, confirmations, reminders, itinerary communication and customer assistance.
Built Around Real Business Conversations
Configure WhatsApp workflows around the way your customers enquire, purchase, book appointments and request support.
Real Estate
Qualify property enquiries, share project information, schedule site visits and automate lead follow-ups.
Ecommerce
Send order updates, recover abandoned carts, verify COD orders and assist customers before and after purchase.
Healthcare
Handle appointment enquiries, reminders, service updates and common patient questions.
Education
Automate admission enquiries, counselling follow-ups, fee reminders and student communication.
Automotive
Manage vehicle enquiries, test-drive bookings, service reminders and dealership customer communication.
Travel & Hospitality
Automate booking enquiries, confirmations, reminders, itinerary communication and customer assistance.
From Requirement to WhatsApp Automation
Our team helps you understand the setup, configure your workspace and connect WhatsApp with the business processes you want to automate.
Requirement Consultation
Tell us your team size, message requirements, workflows and integrations.
Account & Number Setup
We guide you through the applicable Meta account and WhatsApp number onboarding process.
Configure Workflows
Configure agents, chatbot journeys, campaigns, routing rules and required integrations.
Go Live & Optimise
Train your team, launch the required workflows and improve automation as your usage grows.
From Requirement to WhatsApp Automation
Our team helps you understand the setup, configure your workspace and connect WhatsApp with the business processes you want to automate.
Requirement Consultation
Tell us your team size, message requirements, workflows and integrations.
Account & Number Setup
We guide you through the applicable Meta account and WhatsApp number onboarding process.
Configure Workflows
Configure agents, chatbot journeys, campaigns, routing rules and required integrations.
Go Live & Optimise
Train your team, launch the required workflows and improve automation as your usage grows.
Choose a WhatsApp API Plan That Fits Your Team
Start with essential WhatsApp messaging and team inbox features, then add advanced chatbot, CRM, ecommerce and AI capabilities as your requirements grow.
Meta messaging charges are separate and depend on the applicable Meta pricing structure.
Choose a WhatsApp API Plan That Fits Your Team
Start with essential WhatsApp messaging and team inbox features, then add advanced chatbot, CRM, ecommerce and AI capabilities as your requirements grow.
Meta messaging charges are separate and depend on the applicable Meta pricing structure.
More Than WhatsApp API. A Complete Communication Partner.
Advanzala combines WhatsApp communication with automation, integrations and other business communication channels so you can build workflows around your complete customer journey.
Custom Workflows
Configure customer journeys according to your actual sales, support and operational processes.
Human Onboarding Support
Work with our implementation team instead of being left to configure everything without assistance.
Integration Support
Connect WhatsApp with CRMs, ecommerce applications, lead platforms, APIs and internal systems.
AI & Chatbot Automation
Combine structured automation, AI assistance and human-agent workflows inside one customer journey.
Omnichannel Capability
Expand beyond WhatsApp with IVR, toll-free numbers, RCS messaging, voice broadcasting and AI calling.
India-Based Assistance
Get sales, onboarding and technical assistance from a business communication team based in India.
More Than WhatsApp API. A Complete Communication Partner.
Advanzala combines WhatsApp communication with automation, integrations and other business communication channels so you can build workflows around your complete customer journey.
Custom Workflows
Configure customer journeys according to your actual sales, support and operational processes.
Human Onboarding Support
Work with our implementation team instead of being left to configure everything without assistance.
Integration Support
Connect WhatsApp with CRMs, ecommerce applications, lead platforms, APIs and internal systems.
AI & Chatbot Automation
Combine structured automation, AI assistance and human-agent workflows inside one customer journey.
Omnichannel Capability
Expand beyond WhatsApp with IVR, toll-free numbers, RCS messaging, voice broadcasting and AI calling.
India-Based Assistance
Get sales, onboarding and technical assistance from a business communication team based in India.
WhatsApp Business API FAQs
What is WhatsApp Business API?
What is the difference between WhatsApp Business App and WhatsApp API?
Can multiple employees use the same WhatsApp number?
Can I send WhatsApp marketing campaigns?
Can WhatsApp be integrated with my CRM?
Can I build a WhatsApp chatbot?
How much does WhatsApp Business API cost in India?
Can I migrate from another WhatsApp API provider?
Does Advanzala provide setup and onboarding support?
WhatsApp Business API FAQs
What is WhatsApp Business API?
What is the difference between WhatsApp Business App and WhatsApp API?
Can multiple employees use the same WhatsApp number?
Can I send WhatsApp marketing campaigns?
Can WhatsApp be integrated with my CRM?
Can I build a WhatsApp chatbot?
How much does WhatsApp Business API cost in India?
Can I migrate from another WhatsApp API provider?
Does Advanzala provide setup and onboarding support?
Ready to Turn WhatsApp Into a Revenue & Support Channel?
Tell us about your customer communication requirements. Our team will help you identify the right combination of WhatsApp API, team inbox, campaigns, chatbot automation and integrations.
Ready to Turn WhatsApp Into a Revenue & Support Channel?
Tell us about your customer communication requirements. Our team will help you identify the right combination of WhatsApp API, team inbox, campaigns, chatbot automation and integrations.